The Coca-Cola Company, one of the main sponsors of  the 2014 Fifa World Cup is working on with a pioneering sustainability project – that collects used plastic bottles to recycle and build seats for some of the biggest stadiums in Brazil that are under refurbishment for this big event.

The participant cities are Rio de Janeiro, Belo horizonte & Brasília. Coca-cola wishes to make 6,700 seats in Maracanã Stadium, in Rio, 3000 in Mineirão, and at least 5% of the seats in the National Stadium in Brasilia. For making each seat, it´s necessary one hundred 600ml pet bottles – so people really need to help to make this project come true!

There are several collection points all spread in these three cities, and one of the main ideas of this project is not only to make the 2014 Fifa World Cup more sustainable, but also to encourage a recycling culture at the Brazilian homes.