TAPIOCA
Matueté Blog
30 de January de 2013 0

:: *Beach | *Urban | Culture & History | Uncategorized

The Portuguese had a very creative idea that is spreading around the world – they have transformed Lisbon cobblestones in QR codes containing historical information and curiosities about the city.

To build the mosaics they had to take out some historical stones from the floor that couldn’t just be thrown away. This led to another incredible idea – to take them to other places in the world and make other QR codes, containing information about each place with those same stones. The first place to get it was Bracelona, and now it’s arriving in Rio de Janeiro.

The idea is not only to give easy access to touristic information, but also to blend technology with tradition, and bring a creative and fun urban intervention.

The 1st QR code in Rio is at Arpoador beach, but there will be 30 more until the end of the year in Rio´s main touristic sights. That way the city will not only have a bit more of Portuguese history influences, but also an innovative way to tell its own history to the many tourist that are about to come.

To understand a bit better this Portuguese idea, check out the movie about the project!

[youtube]http://www.youtube.com/watch?v=_uEAfTrCYpk&feature=youtu.be[/youtube]

Posted by